The journey from The Sports Channel to Sky Sports, United Kingdom as well as Irelands leading sports channel.

Sky Sports is British Sky Broadcastings premier 24 hour sports news channel in England and Ireland. British Sky Broadcasting is a satellite pay TV company and along with Sky Sports additionally, it has Sky Sports 1, 2, 3 and Xtra that exist like a Premium package over the basic Sky Sports. Since its creation in 1990, Sky Sports has played an extremely dominant role in commercializing British sport. This channel has additionally been instrumental for making a paradigm shift in the organizational structure of sports broadcasting by being the first to support and encourage the Premier League to break out from the Football League in 1992.

Sky Sports began as The Sports Channel in March 1990 as Sky Television did not have a privileged sports channel initially spessartnews.com. Sports programs were transmitted occasionally by this channel but instead of launching a sports channel of their very own, Sky Television chose to invest in Eurosport. Upon the launch of Sky Television in February 1989, Eurosport was marketed among its 4 channels.

British Sky Broadcasting and Sky Television declared a merger in the year 1990. Initially unveiled as British Sky Broadcasting, the Sports Channel was relabeled Sky Sports when it was eventually launched in April, 1991 on the SES Astra IB Satellite television. Eurosport terminated its partnership with Sky Television upon the launch of Sky Sports but continued to be available on the SES Astra platform.

Sky Sports soon turned out to be just about the most successful channels in the Sky system. It was from September 1992, that Sky began selling Sky Sports like a subscription channel. After Sky Movies, this was the 2nd channel in the Sky system which was encrypted through the Video Crypt system. Though Sky Sports started out by airing sports such as golf and rugby, it soon acquired the rights to air Italian and German League Football thereby improving its popularity base.

In 1992/93, together with the formation of the Premier League, Sky Sports became the most favored sports channel following the purchase of the exclusive broadcasting rights of Premier League Football in England and Ireland for a period of five years.

Sky Sports also operates Sky Sports news, the Round-the-clock sports news channel which was launched in 1998. The design of this news channel was revamped in the year 2007. It was just in time with the football season. Although the main structure of presentation was preserved, the color displays on the information box, the ticker towards the bottom of the screen and also the breaking news ticker were changed http://sportfanatick.com. A brand new studio, new theme tune and new title sequences were also a portion of the revamping. Nevertheless the broadcasting format continued to be at the 4:3 and failed to get up-graded on the Widescreen 16:9 formats.

Till date Sky Sports is related more with football compared to every other sports. It is perhaps because of this reason why this channel does have a tendency to experience some loss in viewership during the summers when no football is played.