Sky Sports is British Sky Broadcastings premier Round-the-clock sports news channel in England and Ireland. British Sky Broadcasting is a satellite pay TV company and together with Sky Sports it also has Sky Sports 1, 2, 3 and Xtra that exist as a Premium package over the basic Sky Sports. Since its inception in 1990, Sky Sports has played a very dominant role in commercializing British sport. This channel has additionally been instrumental for making a paradigm change in the organizational structure of sports broadcasting by being the first ones to support and encourage the Premier League to break away from the Football League in 1992 betting online.
Sky Sports began as The Sports Channel in March 1990 as Sky Television was lacking a privileged sports channel in the beginning. Sports programs were transmitted occasionally from this channel but instead of introducing a sports channel of their own, Sky Television chose to put money into Eurosport. With the launch of Sky Television in February 1989, Eurosport was marketed among its four channels.
British Sky Broadcasting and Sky Television announced a merger in the year 1990. Initially launched as British Sky Broadcasting, the Sports Channel was relabeled Sky Sports when it was eventually launched in April, 1991 on the SES Astra IB Satellite television. Eurosport terminated its partnership with Sky Television upon the launch of Sky Sports but continued to be located on the SES Astra platform.
Sky Sports quickly developed into just about the most successful channels of the Sky system. It was from September 1992, that Sky began selling Sky Sports like a subscription channel. After Sky Movies, this was the second channel in the Sky system that was encrypted through the Video Crypt system. Though Sky Sports began by airing sports such as golf and rugby, it soon obtained the rights to air Italian and German League Football thereby improving its popularity base.
In 1992/93, with the formation of the Premier League, Sky Sports had become the most favored sports channel following the purchase of the exclusive broadcasting rights of Premier League Football in England and Ireland for a duration of five years.
Sky Sports also operates Sky Sports news, the Round-the-clock sports news channel which had been launched in 1998. The look of this news channel was revamped during 2007. It was just in time with the football season. Although the main structure of presentation was preserved, the colour displays on the information box, the ticker towards the bottom of the screen and also the breaking news ticker were changed. A new studio, new theme tune and new title sequences were also a part of the revamping. However the broadcasting format remained at the 4:3 and did not get upgraded on the Widescreen 16:9 formats visit this link.
Till date Sky Sports is associated more with football than with every other sports. It’s perhaps due to this reason why this channel does tend to experience some decrease in viewership throughout the summers when no football is played.